one. Lock industry overview
[A] Basic situation
1. Domestic market situation
At present, China is the world's largest producer and consumer of locks. The
manufacturers are mainly concentrated in Zhejiang, Guangdong, Shanghai and Shandong. In the category layout, Zhejiang Wenzhou forms a traffic lock manufacturing base, and Zhongshan Xiaolan is mainly locked. While Zhejiang Pujiang and Shandong Yantai are mainly padlocks, these four places have become China's largest lock production bases, and gradually formed five lock-up areas in Guangdong, Shandong, Zhejiang, Jiangsu and Shanghai.
2. International market situation
2.1 The world's major lock-up powers are Germany, the United States, Italy, Japan, the United Kingdom, France and other countries;
2.2 Standard: Locks are commonly found in European and American standards.
2.3 Characteristics of individual countries:
Most people in the Middle East buy more than two pounds of large locks; French people like square locks, Germans require surface treatment to be matt; Southeast Asians like fancy lock colors; American financial institutions require strict control of child locks Japan occupies the high-end lock market.
[B] Analysis of domestic lock market
1. Regional analysis of domestic locks (taking Zhongshan and Pujiang as examples)
→Zhongshan Xiaolan
(1) Basic situation: accounting for 40% of the Chinese lock market, accounting for 37% of the total national lock exports.
(2) Growth advantage: geographical advantage - backed by Zhongshan's strong hardware production base, facing the four sides of the strait and the vast international market.
(3) Characteristics of regional development: 30 years of development history, internal repair quality, external repair brand, take the export-oriented development model, develop medium and high-end products, the most representative enterprises have “Guli” door lock, Huafeng brand, famous door Lock industry and so on.
(4) The export forms of well-known enterprises are diverse:
“Guli” lock industry pays attention to brand cultivation and wins by quality. Its products cover more than 60 countries in the world.
“Hua Feng” has mainly gone out of the country in the way of processing and OEM;
"Gao Li" lock industry mainly relies on the form of OEM to occupy the high-end market in Europe and America;
The "Mingmen" lock industry mainly focuses on decorative locks.
→Zhejiang Pujiang
(1) Basic situation: the country's largest padlock production and export base. By 2010, there were 815 padlock finished products and accessories companies in Pujiang, with an annual output of 1.25 billion padlocks. More than 30% are sold overseas, and the proportion of export enterprises above designated size is over 70%. The products are exported to 125 countries and regions such as Southeast Asia, Middle East, Europe and America. In 2010, the whole industry completed the foreign trade shipment value of 970 million yuan, accounting for 42% of the national padlock export volume, 29 enterprises with self-operated export management rights, self-operated export total of 64.32 million US dollars, and self-operated export of 20 million US dollars. 1 company, 3 companies with 5-10 million US dollars, 6 companies with 100-500 million US dollars.
(2) Growth advantage: Humanity plays a decisive role - in the tide of reform and opening up, combining its own characteristics, grasping the opportunity of foreign trade development, determining the lock industry as the main breakthrough, and realizing the overall development of the economy; stand by.
(3) Characteristics of regional development: In the course of 39 years of development, the characteristics of spatial distribution of block accumulation are obvious. The county's padlock production is concentrated in Zhengzhai, Zhongyu, Puyang, Huangzhai, Baima and other towns, and radiated to the surrounding Yiwu, Tonglu, Wuyi and other counties.
(4) Well-known enterprises:
Plum, Wu, Jin Lei, White Horse - national brand;
Mitsubishi, Guanshan, Yahuan, Zhongxing - provincial brand
[C] Lock product analysis:
1. Production volume: The production of handle locks and ball locks is mainly concentrated in Guangdong and Zhejiang;
The production of padlocks is mainly concentrated in Zhejiang and Shandong;
The production of mortise locks is mainly concentrated in Jiangsu and Shanghai;
The production of ordinary door locks is mainly concentrated in Shandong and Guangdong.
2. Grade: The medium and high-grade locks are mainly spherical door locks. Specifically related to the following three
The first type: high-grade mechatronics IC card smart lock, TM card lock, RF card lock.
Performance: computer technology,
Precision Manufacturing technology, and can achieve hierarchical management, unauthorized
Law copying, key loss can be abolished at any time, easy to use, etc., before the market
The scenery is generally optimistic.
Second: a rolling code remote lock for high security.
Performance: The key to this lock uses Keele rolling code technology, each time the password is transmitted
Not the same, any scanning system can't capture the code it's launching next time, so
The safety performance is very high and it is optimistic in the market prospects.
Third: Lock for advanced biometric features.
Performance: This lock utilizes human fingerprints, palm prints, language, and equivalent biometrics.
The characteristics of difference and uniqueness, the encryption method is safe and reliable, and the operator
Therefore, it is inconvenient to carry a mechanical key, an identification card, a remote control, and the like.
3. Type:
Modern: padlock
Mechanical door lock (main ball, handle, ferrule)
Traffic lock, building hardware lock,
Car lock
Furniture, office lock
Smart lock, fingerprint lock
Ancient: antique locks (crafts)
[D] Locks market development trend
1. Incorporate cultural personal taste
First: the attention to the integration of culture and personal taste in industrial design;
Second: attention to user experience and product humanization;
2. Technological innovation
Third: the rise of biometrics applications and the development of smart locks and smart hardware;
Fourth: focus on product innovation and patent applications, enhance core competitiveness, and protect intellectual property rights
Increasingly regulated
3. International integration, environmental protection and energy conservation
Fifth: focus on technology and quality certification, product implementation standards and international standards.
Sixth: complete solution for locks and supporting hardware.
Seventh: environmental protection, energy conservation and safety trends.
two. Door lock GB standard and purchase
China's door lock standard is now implemented in 2000 revised QB/T2473-2000 (external door lock), QB/T2475-2000 (blade mortise lock), QB/T2474-2000 (ball mortise lock) and QB /T2476-2000 (spherical door lock) standard.
Consumers should consider the following aspects before purchasing locks:
1. The location used and its importance. That is, consider using it on a street front door, hall door, room, bathroom or passageway to select a product that suits the desired function.
2. The environment, conditions and requirements for use. You should consider the advantages and disadvantages of the use of the environment, such as dry humidity, door structure, thickness, left or right door, inner door or outer door to prevent the wrong product.
3. Consider coordination with the decorative environment. According to your own preferences, the product should be considered for coordination and matching with its living room.
4. Consider the situation of family members Consider whether there are elderly people, children or people with disabilities in your home and choose products that are convenient for him or her.
5. Considering the affordability of the economy and the economic situation of the family, the economy can afford to buy high-end products, and the economy is less than ideal, and the products with lower grades can be selected. However, regardless of whether high-end or low-end products are selected, it is necessary to consider whether the strength of the production enterprises is strong. Whether the quality is stable, it is recommended to choose products with quite well-known enterprises to avoid causing financial losses and unnecessary troubles and troubles for daily life.
6. Consider the reputation and service level of the dealers to prevent some dealers from recommending some counterfeit and shoddy goods to consumers.
How to choose a lock when buying
When purchasing lock products, you should pay attention to the following: Products with high reputation, stable quality and good after-sales service should be selected. 2. First check whether the packaging and logo of the purchased product are complete (including the product's implementation standards, grades, manufacturing company name, address, production date). The packaging is firm, the contents of the manual are consistent with the product, and the caution is exaggerated and does not match the facts. phenomenon. 3. Observe the appearance quality of the product, including whether the lock head, lock body, lock tongue, handle and cover plate parts and related parts are complete, whether the surface color of the plated parts and painted parts is bright and uniform, whether there is rust, signs of oxidation and damage . 4. Check whether the function of the product is reliable and flexible. Two or more products should be selected for comparison check. Especially when purchasing the two-way lock product, the inner and outer locks must be tested with all the keys. You should also check the insurance organization of the product. It is recommended to try each lock at least three times. 5. Then check the tooth condition of the key, such as five spoon teeth, each key should have not less than three different key teeth, while the first tooth and the fifth tooth should try not to choose the deepest key tooth, which is good for key insertion. Pulling is not easy to break.
three. Common terms used in locks
Applicable to the name and application of various types of locks and main component terminology such as marbles, blades and magnetic code structures.
1. Lock structure
1.1 Bullet structure
A set of basic cylindrical parts, the structure of the pinball structure that acts to release or release the movement of the lock cylinder.
1.2 Blade structure
A set of parts in the shape of a sheet is called a blade structure for engaging or releasing the movement of the lock cylinder.
1.3 Magnetic structure
A part made of a magnetic material is used for locking, and its structure is called a magnetic structure.
1.4 Password Structure
A structure consisting of digital codes is called a cryptographic structure.
1.5 Electronic coding structure
The structure composed of electronic principle coding is called electronic structure.
2. Other main terms
2.1 locks : a general term for all kinds of locks
2.2 Guaranteed density : The lock has the reliability of confidentiality performance.
2.3 Firmness : The lock has the ability to resist external damage.
2.4 Flexibility : The sensitivity of the lock when it is used.
2.5 Durability : The life of the lock.
2.6 Interlocking: The phenomenon that the other key can be opened with its own key.
2.7 Tooth : A set of different tooth shapes arranged on the key.
2.8 Number of teeth : The total number of key teeth in the batch is different from each other.
2.9 Closing force : At the moment when the lock is closed, the lock box (plate) gives the reaction force of the lock tongue into the lock body.
2.10 Safety device : A device with a function of preventing foreign matter opening in the structure of the lock.
2.11 The key is naturally inserted : the key is inserted into the lock cylinder for smooth guiding performance.
2.12 Lock Insurance : With the use of locks or other structures, it can achieve the purpose of “internal protection”, “outside protection” and “locking tongue self-protection”, all of which are called lock insurance.
four. Top ten security door lock core manufacturers
The anti-theft door lock core is divided into three grades: A-class lock cylinder, B-class lock cylinder and super-B grade according to the "National Machinery Anti-theft Lock Standard". Among them, the A-class anti-theft lock has a destructive opening time of not less than 15 minutes, and the technical opening time is not less than 1 minute. Class B anti-theft lock, the destructive opening time is 30 minutes, and the technical opening time is not less than 5 minutes. The Super B-class anti-theft lock is the most advanced mechanical anti-theft lock, and the technical opening time is more than 270 minutes.
1. Karma (China famous brand, China famous brand products, Guangdong famous brand products, national invention patent products, famous brand in the industry, Guangdong Dongchen Anti-theft Equipment Co., Ltd.)
2. Wang Li (China famous brand, China famous brand products, China's top ten security door lock core brand, China's 500 most valuable brand, industry famous brand, China King Group Co., Ltd.)
3. Gold Point Atom (domestic leading lock core brand, Guangdong private technology enterprise, high-tech enterprise, well-known enterprise in the lock industry, Guangdong Golden Point Atomic Lock Co., Ltd.)
4. Wanjia (China Famous Brand, Zhejiang Famous Brand, Zhejiang Famous Brand Product, China Top Ten Security Door Lock Core Brand, Large Modern Group, China·Wanjia Group Co., Ltd.)
5. Baodean (a professional lock enterprise integrating design, development, production, sales and service, well-known anti-theft door lock core brand, Zhejiang Baodean Security Products Co., Ltd.)
6.Guli GULI (Guangdong high-tech enterprise, Guangdong famous brand product, Guangdong famous brand, global door opening solution leader, Guli Security Products Co., Ltd.)
7. Xinduo (China famous brand, top ten brands of anti-theft door lock core, Zhejiang famous brand, Zhejiang famous brand product, world famous brand, China export famous brand, China·Xinduo Group Co., Ltd.)
8. Model Di Le (from Israel in 1973, ASSAABLOY brand, the top ten brands of security door lock core, Shenzhen Chang En Industrial Co., Ltd.)
9.Melibao (a well-known lock core brand, a professional lock core manufacturing enterprise integrating R&D, production and sales, industry influence brand, Zhejiang Meilibao Lock Industry Co., Ltd.)
10. Jusen (the only comprehensive enterprise in China that has independent development capability to produce anti-theft locks and hardware products, and has many national invention patents, Foshan Jusen Hardware Manufacturing Co., Ltd.)
28. How does the torch lock achieve brand breakthrough
→ With theft as the core
The new products of Jusen are sold safely, that is, peace of mind, peace of mind, rest assured. Therefore, building the foundation of brand development with the anti-theft as the core is the prerequisite for the development of the Jusen lock.
→ Patent as a breakthrough
Jusen's invention patents provide the possibility of security and anti-theft realization. Through the packaging, dissemination and utilization of patents, the establishment of technology-first, precision manufacturing, high-end image, industry-leading brand imprint is the brand of Yuesen locks. Breakthrough.
→ To gradually expand the product line as a path
Jusen must focus on the anti-theft core, around the core of the technology, around the core strengths of the enterprise, to build a brand development path. The product line is generally considered to be as rich as possible, but for Jusen, in the early stage of entering the market, the launch of each product series should be cautious. Guaranteed to launch one, success one; impossible to launch in full series, the whole series is successful. Moreover, the pre-planning has been over-expanded, which will lead to a sharp increase in costs and a sharp increase in marketing expenses.
It is best to calculate the account clearly every step of the way.
